Product lines & logo
Ferrari’s product line is sport car (and Motorcycle).
Ferrari is called “Prancing Horse!”
I also think FERRARI is an acronym for "Fast, Exciting, Racy, Red, and Really Impractical". You can substitute other words, like perhaps "Italian" or "Intimate".
Here's logo of Ferrari:
I also think FERRARI is an acronym for "Fast, Exciting, Racy, Red, and Really Impractical". You can substitute other words, like perhaps "Italian" or "Intimate".
Here's logo of Ferrari:
Target Market
Ferrari is in Automobile market.
Most Ferrari’s customer is rich businessmen and first class people.
“ In keeping with the different target market, the Ferrari is fitted with a folding hard-top roof, making it exclusively a convertible. Between the convertible
layout and the name it’s clear the Ferrari California will be heavily targeted
at theUS
American baby boomers.”
layout and the name it’s clear the Ferrari California will be heavily targeted
at the
American baby boomers.”
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Ferrari is an aspiration brand. Many people don’t buy car, but buy the feeling of being modern, prestige and first class. You feel exciting when you drive Ferrari anywhere. Moreover, you feel also luxury and belonging.
=> further Details :
Product Differentiation
FERRARI – is a car in the Super luxury sub-category and is distinctly more expensive compared to the luxury cars such as BMW, Lexus, and Mercedes.
Brand Leadership Positioning
FERRARI- it is probably the only car maker that never worry at competition price its name is unmatchable.
Head-On Positioning (comparative positioning)
Innovation Positioning
FERRARI- the latest innovation is the 360 Modena Modena
Price Positioning
FERRARI- Similar situation, as with BMW although Ferrari cars are designed and sold to a more serious group of customers since the price can be very costly.
Lifestyle Positioning
FERRARI- Baby boomers by purchasing Ferrari might see this as an opportunity to boost up their image position.
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Key Successful
“ Enzo Ferrari is a great example of how a person was able to establish
a successful racing team and luxury car manufacture from scratch.
Enzo Ferrari’s success story is a story with many setbacks that didn’t stop
him to live his vision and to create a myth.”
a successful racing team and luxury car manufacture from scratch.
Enzo Ferrari’s success story is a story with many setbacks that didn’t stop
him to live his vision and to create a myth.”
Ferrari: Success = Passion + Commitment
Unprecedented success
There is absolutely no doubt that Ferrari is, indeed, a successful company, but what is the real key to that kind of achievement? Passion and Commitment: It all started for passion, and went on for passion. And today, just like the very first time a Ferrari vehicle was built, it inspires passion.
"Faster, faster, faster!"
It was a real need for speed what kept Enzo Ferrari striving to improve his engines, his aerodynamics, his stability. He wanted to go beyond the limits. He wanted to feel the car as an extension of his own body, a perfect symbiosis between man and machine, flesh and metal.
Coping with reality
Enzo loved track racing. For him, anything else was just pointless. He did have to sell his cars to rich people, in order to keep his company going, but he disliked those very people. He felt it was a waste to put such jewels of engineering in the hands of people who wouldn’t race his cars. Who wouldn’t (or, worse, couldn’t) push them to the limit. No passion has ever developed anything without commitment. Ferrari is both a dream and a product.
A car with a soul
Have you ever thought about what makes a Ferrari special?
Why is it isn’t just the brand of a company, but it feels like something more? Simple, a Ferrari has a soul of its own. The red color stands for passion, for the will to be the first, for the strength and boldness of confidence; the prancing horse, so vital, so nervous, aggressive. It is a symbol of rebirth. Of pure, sheer life. It is incredible how much driving a Ferrari is enjoying any small detail studied, developed and loved by the very man who started it all. As long as technology, enhancement and progress don’t cancel that, I take Ferrari’s success for granted.
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References :
Hi...everyone
ตอบลบI would like to present about car models or product lines on "Models" type, na kha. I want to surprise you...
coming soonnnnnnnnn...enjoy your job.
good data !! well done.
ตอบลบtbe section should be PRODUCT not production!
ตอบลบa very hot blog : )
coulnt' write on the REFLECTION section!
ตอบลบDear, Ferrari's brand manager
ตอบลบAs our business relationship, I would like to say your brand's very famous around the world that everyone often know it. I'm very glad to be the suggestions for your brand. I would like to thnak you for your invitation.
I really impress with your brand product design. For me, This's brand very very Luxurious and very very high class. Your color on the heading is a very good attraction. Your color very balance and it's very clean.
I appreciate the opportunnity to exchange the idea on your blog.
Sincerely your,
Miss.Chanadda BOONPOKONG
Swatch's brand manager
Dear…Business partners of mind
ตอบลบI'm so glad that you visit on my blog. Thank you for every comments. I keep your idea for improve my blog. You are
a part of my blog to improve as well.
See you then!
Thank you for your time
Miss Rattana Maimahad – Ferrari’s brand manager